12 Tips for a successful Open Studio Exhibition
1. Business Cards:
Print up plenty off business cards!
As many cards are picked up by people just passing by, don't bring out all your cards at once.
A good strategy it to always have some cards in reserve for people who arrive on the last day.
Some artists also have a business card display holder hanging outside their studio for people to pick up on their way out.
2. Browsers:
Browsers can be used for works on paper or work you don't have any available wall space for.
It gives people something to engage in and can contain cheaper and more affordable work.
3. Mailing List:
To keep in touch, have a sheet of paper or a book where people can sign up for your mailing list.
The list can be placed close to the door (or hang on the door) so people can sign up before they leave.
A simple mailing list can have fields for name, address, email and phone number.
4. Comments Book:
This can be a separate book from your mailing list and is just a notebook where people can leave comments and feedback regarding your show.
5. Radio/Music:
A radio or inspiring music (keeping the volume down) can often liven up the atmosphere and compliment your work.
6. Snacks/Drinks:
To have a Bowl of crisps/fruits or some for people to nibble at is quite common on the Preview night.
The food can be placed in the same area as your business cards and comments book. Many artists also provide vine or other drinks for their guests.
7. Artist Statement and Artist CV
Always display your Artist Statement and Artist CV somewhere visible for people to have a look at.
Many people want to know more about you and your work, but do not always want to strike up a conversation.
It is also easier to start a conversation after people have a little bit more information about your work.
Preferably have several print-outs of your statement as well, as some customers would like to have a copy when purchasing your work.
8. Door sign:
It can be a good idea to have a well made door-sign with your name/studio number and preferably also an image on your studio door. It makes it easier for people to remember you and your work as they are likely to pass your entrance on many occasions.
9. Postcards and Leaflets:
Many artists have postcards and/or leaflets on display as well as their business cards.
Cards and leaflets are generally bigger that business cards so many artists print their artist bio, statement or some information about the work on the back of the cards.
10. Sketchbooks and Portfolio:
If you have a large desk space or a table you can also display your portfolio and sketchbooks for people to have a look at.
11. Rugs and Plants:
Rugs, plants and flowers can be added to the studio to create a cosier
atmosphere and will also give potential customers an idea of what your
work might look in a home or living area.
12. Wrapping:
In case you sell any work, make sure you have a sufficient supply of bubble-wrap and string for packing and protecting the work. Some carrier-bags may also come in handy for carrying and transporting smaller work.
If you are on a comfortable budget, you might also consider printing your name and logo on the carrier bags.
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